They are specifically designed for when you're standing around, waiting for your train with nothing else to do but to stare at the ads opposite you. CBS Outdoor (the guys responsible for placing ads across London Transport) have been running campaigns & competitions to encourage more long copy ads, supposedly to improve Tube "ambience" but I imagine also to get more advertising revenue.
Still if it produces a great read like the one from Waterstone's I saw last night for a cook book by one of my favourite TV cooks, Nigel Slater, I'm happy.
Related posts
Want to see your quote on a Tube poster?
Create your own cross-platform Tube ad
CBS Outdoor Tube Ads on Tube Advertising
Monkhouse's Voice from the Grave wins Tube Ad Competition
Tube Ads are good
No comments:
Post a Comment